I’m fascinated by the commercial vehicles in Singapore, especially JM Ice trucks.
J.M. Ice: There’s always a better service!
This bizarre slogan is struggling mightily to convey the message, “Our service is always better!” but unfortunately suggests that “There’s always a better service than ours!”
Iceman: You ring, we bring.
Descriptive, concise, memorable. Could apply to anything being delivered, though.
Tuck Lee: Have ice will revel.
So pithy, clever and downright hip, it’s no wonder they trademarked it! You win, Tuck Lee.
