The Back of the Napkin was disappointing, perhaps because I’m not in the target audience. As far as I can tell, the target audience is people who work in a consulting firm or a big corporate environment, don’t like drawing, and don’t know what a Venn diagram is.
In the service of better business meetings, the book brings together basic visual displays, superficial insights from cognitive science, and the five w’s of journalism, wrapping it all in a nicely designed but gimmicky napkin-shaped book printed in black and red.
The author sets out some good principles and good examples, but at the end of the day, I just felt like he was showing off the successes of his own career; none of it seemed particularly likely to help me, and somehow it didn’t make for compelling reading.
When and Why I Read The Back of the Napkin
Bought it in Atlanta in 2014. It’s been waiting its turn long enough.
Genre: non-fiction (business)
Date started / date finished: 26-Mar-17 to 20-Apr-17
Length: 276 pages
ISBN: 9781591843061 (hardcover)
Originally published in: 2008
Amazon link: The Back of the Napkin