Common messages relating to business hours are often distorted here in Singapore.
Sometimes the sign says ‘business hours’, sometimes it says ‘operating hours’, sometimes it says ‘operation hours’, sometimes it says ‘opening hours’. I don’t think I’ve ever seen ‘open hours’ but that would be bad, too.
I’ve had native speakers say ‘operating hours’ isn’t so bad, but I think it sounds almost as much like a hospital as ‘operation hours’. I think ‘hours’ should suffice, but ‘business hours’ is probably better.
‘Hours of operation’ is okay, I guess, though it sounds a bit formal, or as if it only applies to something automated. It would be weird for a knitting store to have ‘hours of operation’, no? Sounds like a bank or an ATM vestibule.
There’s a restaurant we like (Song Fa Bak Kut Teh) on the sidewalk across from The Central. I think it says that it is “Closed on every Monday.” Gah. (This message is especially frustrating if you’re standing in front of it on a Monday and you want to eat Bak Kut Teh.)
Today I saw a sign that says ‘opens daily’. Please, no.
I can’t really think why someone who doesn’t already know would care about the subtle yet vast difference in between ‘open daily’ and ‘opens daily’. How do you sell someone on the idea that this matters? All they want is to label something that’s already pretty obvious: the times when you can do business with them. Even if the text on the door just said “Monday to Friday 9–5” and nothing more, people would understand. So if they say “Operation Hours Monday to Friday 9–5”, there’s really no harm done, right? Right?
