Dear Starbucks,
We need to talk.
I’ve been buying your expensive but delicious lattes since they were S$6.10. I stayed with you when you increased the price. In the scheme of things, an increase of a dime seemed reasonable.
But last month, on the 14th of October, I walked in and what did I find? You’d started celebrating Christmas. In mid-October. That’s not okay with me.
Then, to add injury to insult, when I paid for my drink, I found you’d increased the price of my latte. It was no longer S$6.20. Nor was the price increase just a dime.
We’ve been together a long time, but S$6.40 seems like too much for me to pay for my coffee.
I enjoyed that last coffee, though it seemed more bittersweet than usual. Then, as you know, I took some time to think. And I’ve decided to start buying my coffee elsewhere.
There are a lot of other coffee shops out there, you know? It’s not like I even have to go out of my way. It’s time for me to try something new. A coffee shop that doesn’t jump the gun on holidays or ask too much from me.
I have no doubt that others will still be lining up to buy your coffee, and I wish you all the best.
Sincerely,
The newest fan of Toast Box
