Okay, so I know that logo is a K and a backwards C. But it looks a bit like a Chinese character. Okay, not exactly like a Chinese character, but enough like one that my brain has to struggle to interpret the shape. It could even be a five-pointed leaf, like a maple leaf, though it would have to be a more leaf-like color. Or it could even be a snowflake, since it’s blue.
Tag: typography
Text illusion
A funny thing happened when I was reading this book.
What does this heading say?
I somehow read that as EVIL COMPANIONS. Because the ‘X’ looks like an ‘E’ and the period next to the ‘I’ makes the ‘I’ look like an ‘L’.
One reason why I think I was so ready to read ‘I.’ as an ‘L’ is that the print quality of the whole book was not so good, and letters or parts of letters were often missing. My eyes had gotten used to filling in ‘missing’ parts, and filled in an ‘L’ where there actually wasn’t one.
Reminds me of the time I misread ‘China Unicom’ as ‘China Unicorn’ early on when I was working for China Knowledge.
There’s a word for what happens when letters are too close together. Letter spacing is called ‘kerning’. Bad letter spacing is jokingly called ‘keming’.
Legit Papyrus
This has got to be the most legit use of Papyrus I have ever seen.
Except maybe this one.
