Kimberly Clark

Okay, so I know that logo is a K and a backwards C. But it looks a bit like a Chinese character. Okay, not exactly like a Chinese character, but enough like one that my brain has to struggle to interpret the shape. It could even be a five-pointed leaf, like a maple leaf, though it would have to be a more leaf-like color. Or it could even be a snowflake, since it’s blue.

The “mystery” of the Cold Storage logo is solved.

You know the logo of the Cold Storage grocery chain? No? It looks like this:


I always assumed that green thing was an olive. In fact, I would have SWORN it was an olive. You could have won money from me on this. Now you’ve missed your chance.

Sometime within the past week or so, I asked my husband what he thought it was, and he said it was an apple. The penny dropped. An apple with a leaf makes so much more sense than an olive with a flame-shaped pimento…

I visited the Cold Storage website, and found this giant green-apple/red-leaf banner. So my husband’s eminently reasonable theory was confirmed.

I don’t understand why the leaf is red and the apple is green, because typically it’s the other way around, and it’s the weirdest-looking stylized apple I’ve ever seen, but an apple is undeniably what it is.