Ice truck slogans

I’m fascinated by the commercial vehicles in Singapore, especially JM Ice trucks.

J.M. Ice: There’s always a better service!

This bizarre slogan is struggling mightily to convey the message, “Our service is always better!” but unfortunately suggests that “There’s always a better service than ours!”

Iceman: You ring, we bring.

Descriptive, concise, memorable. Could apply to anything being delivered, though.

Tuck Lee: Have ice will revel.

So pithy, clever and downright hip, it’s no wonder they trademarked it! You win, Tuck Lee.