Singaporean graphic designer Hang Kwong Lim struck internet gold when he transformed the names of all Singapore’s MRT stations into logos resembling those of famous local and international brands.
My first thought was “Hm, that’s interesting…” and my next thought was “Oh, I recognize some of these,” and my doom was “I think I’ll share this with my boyfriend.” The two of us proceeded to spend over three hours together on Skype puzzling them out.
Some answers were really obvious, some were less obvious, some came in a flash of uncanny insight accompanied by a feeling that was equal parts pride and utter mystification in the face of the veiled mysteries of the workings of the human mind. A few of them, I admit, we got by the simple expedient of using Google’s “search by image” feature. I only looked at answers in Facebook comments for the last two, because TBH I didn’t realize the answers were there.
Keep reading for a complete list of answers and my thoughts on this delightful excursion into the world of branding. Visit the Mothership post first if you want to work out the answers on your own!