The Lego Movie looks like a transparent marketing ploy, but there’s more to it than that. It is surprisingly good. (So is The Lego Batman Movie, but reportedly The Lego Ninjago Movie isn’t.)
The Lego Movie is chock-a-block with jokes, only some of which are of the unsubtle variety, but it has a message, too: we all want to feel special, and in some way or other, we probably are, if we choose to see ourselves that way.
https://itunes.apple.com/us/movie/the-lego-movie/id805178535
I liked the playfulness of the script and inventiveness of the visuals in the fights and chases. I am choosing to overlook the overly didactic name of the villain.
See below for a plot summary with SPOILERS in the form of a beat sheet in the style described in Blake Snyder’s Save the Cat.